Today in San Francisco Twitter held its Chirp conference highlighted by CEO Evan Williams’ keynote presentation where he discussed recent acquisitions (Tweetie, ect.), their new revenue model (Promoted Tweets), and several new features of the microblogging site.
The keynote began by calming recent fears of developers, with Williams assuring them that they are still a very important part of Twitter, saying “We (Twitter) believe in an open ecosystem.” How calming that is to those concerned, remains to be seen as Twitter continues its recent evolution.
With respect to the the rise of Twitter, Williams revealed that the site has experienced an amazing 1500% growth per year over the last three years.
During the keynote, Williams revealed 4 key priorities of Twitter:
- Infrastructure – Twitter will continue to expand their own DB system to help deal with their scalability.
- Becoming More Friction Free – According to Williams, one thing the site constantly battles is the notion that “Twitter is TOO HARD.” Twitter aims to combat this issue, which explains recent rollouts of Twitter 101, and Twitter Media. Further, Williams announced, 20%+ of users utilize Twitter on the go, and the company believes the majority of usage will be mobile going forward.
- The Relevance of Twitter – 55 million Tweets posted per day, and 600 million daily search queries Twitter sees each day.
- Twitter’s Revenue Plan – The revenue plan is organic, easy to use, and developers will have the opportunity to utilize the model.
The keynote takeaways from Williams are quite simple, 1. Twitter is evolving, 2. The goal is to serve users, 3. There is much left to invent.
One of the most important things revealed however is how Twitter is going to stake a claim in the location sharing services game. Williams promises a “Points of Interest” feature, allowing users to check-in at certain locations in Dallas, nationally, or other, and see what tweets are occurring there. Williams shied away from the word check-in, saying “We’re not looking to duplicate what Foursquare and Gowalla are doing but rather integrate them better into the service, “what we care about is what’s happening in those places, and not just where they are.” Williams described it as “a way to see where a tweet is coming from but also a way to read all the tweets coming from specific nearby landmarks.”
Are you surprised by the growth and use of Twitter? What do you think of Twitter’s future plans, particularly the “Points of Interest” feature? Comment below, submit any questions to us via Formspring, follow us on Twitter, and become a fan of our Facebook page, for the latest in social media, and technology news and to participate in our contests!