The 40th Anniversary of Earth Day on, April 22, 2010, will be celebrated ’round the world, as a time to reflect and honor the earth. The Nature Conservancy will partner with supermarket giant, Meijer to commemorate the occasion and raise awareness about the importance of choosing non-invasive plants for gardens and landscapes.
“This is our fourth year working with Meijer for Earth Day,” says Melissa Soule, The Nature Conservancy’s Marketing Director for Michigan & the Great Lakes. “They worked with our scientists to tag over 100 plants in their inventory with The Nature’s Conservancy’s logo and recommended non-invasive icon.”
Soule praised the Grand Rapids based retailer for their help in educating the general public about the problems associated with invasive plants.
“Meijer has helped us tremendously. They have also given us funding to help get rid of invasive Baby’s Breath, which is a bad plant in the dunes. It destroys the natural habitat.”
In addition to providing funding and educational materials, Soule said Meijer is conducting an Earth Day contest. “They’ll be giving some lucky shopper a gift card for a backyard makeover.” (complete contest details available at Meijer stores).
Soule was quick to point out, however, that Meijer’s commitment to the environment extends well beyond the Earth Day celebration. She indicated they have worked together on several projects in the past and another major project with Meijer will be unveiled shortly.
“The Nature Conservancy is a global organization,” says Soule, “We are in all 50 states and 31 countries right now. In Michigan alone, we have more than 360,000 acres in land trusts.”
Historians credit Senator Gaylord Nelson as the founder of Earth Day in 1970. Senator Nelson saw the proclamation as a means of garnering attention to critical environmental concerns.
The Nature Conservancy dates back to 1951 and has partnered with public and private organizations throughout its existence. Earth Day events in conjunction with their organization are planned in cities across the globe.
This is one group that really does live up to its motto: “The Nature Conservancy protects Earth’s most important natural places – for you and future generations – through great science and smart partnerships.”
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