Someone at Apple computer really screwed up. If you haven’t heard, an Apple employee lost his prototype phone in a bar, someone found it and promptly sold it to the highest bidder. The winning bid went to a technology blog site called Gizmodo. They did not hesitate to begin posting the leak, and have gotten a lot of attention.
But for me, I follow that blog, and a supposed prototype iPhone is not a big story. The mistake Apple made was asking for the phone back. Until that moment, the phone in question could have been anything from a hoax to a new knock-off from china. It was at that point that the story gained national attention, and the leak spread beyond the techie world, and flooded into the mainstream media market.
The result? If Apple would have denied the phone belonged to them, the story would have faded in a few days, and only true fanboys and techies would know of it’s existence. Now however, the phone’s existence is public knowledge, with the story hitting major media outlets across the globe.
Now does Apple ever have a problem on their hands. With the news in the mainstream media, iPhone sales will probably slump, as all wait for the new device. Also, if they don’t build a model that looks like this current prototype, it might create another marketing nightmare.
Should Apple pursue Gizmodo with legal action? Or should they turn this fiasco into a marketing opportunity, and release info on the new model early. The viral marketing has been laid out for them, now all they have to do is fill in some details, and put a release date on the phone.
Leave some comments! Did Gizmodo do the wrong thing by buying and leaking this phone?