You only have to live in Denver a short time before you start hearing what sounds like an urban legend cooked up by a mad scientist after a night of one too many frozen margaritas. Every March there is plenty of chill up in the hills of Nederland, Colorado and it revolves around a strange frozen cocktail named Grandpa Bredo. Grandpa Bredo has now been cryogenically frozen for 20 years, giving this small town of just under 1,400 a way to international fame. In honor of the eighth annual Frozen Dead Guy Days here are the top three things a frozen guy can teach us about running an Internet business:
- Use social media – If a 109 year old dead guy can be marketed through Facebook and YouTube, you have run out of excuses to get your own social media campaign going. Less than a year ago, eTailers were still debating how long it would take Twitter, YouTube or Facebook to be replaced or bankrupt. Now, it’s your website that’s in danger of being replaced if you don’t incorporate one of the three popular social networking services.
- Have an international presence – Grandpa Bredo has traveled from Norway to Oakland and finally Colorado, and thanks to Nederland’s annual celebration, Grandpa Bredo has been covered by national and international media. With competition coming from every part of the globe, international exposure is a necessity. Just because you have a website does not mean that your business will magically grow. An aggressive global marketing plan leads to growth, which means being ready to ship anytime, anywhere, by any means.
- Use 3rd party where it makes sense – Speaking of by any means, Frozen Dead Guy Days would not be complete without the requisite trucker cap and t-shirt. Order yours online from the Nederland Chamber of Commerce and your shopping cart, checkout and payment are all through PayPal. Why use an in-house team when there is another eCommerce business that can do it for you? Even the 1,600 pounds of dry ice to keep Grandpa Bredo frozen is delivered by a team of volunteers. See a trend? When it makes sense for your business, outsource where you can and concentrate on your strengths.
For more information:
This years Frozen Dead Guy Days is March 5-7th. Don’t worry, Grandpa Bredo will be frozen for awhile.
Check out PayPal for a host of merchant services such as adding a buy now button, add to cart button or express checkout. They also accept payments in over 22 countries.
Fulfillment by Amazon offers a way to have someone else do the heavy lifting and shipping. International shipping also available so you can send your friends in the UK that highly coveted trucker hat.