Swatch, the revolutionary Swiss made watch, just launched their new Colour Codes Collection. The new creation is a watch of many colours, affordable for everyone, precise and made of plastic. The plastic watches come in many colours and are all perfect to wear with a summer dress. As San Diego begins to heat up, colorful watches are the perfect accessory!
“In other words, it’s genetic. What makes Swatch unmistakably different goes right to the heart of our identity. It’s a way of life. It’s a cultural code. It’s creative and it’s colourful. It’s who we are. And just to make things perfectly clear, we’re delighted to present the new Swatch Colour Codes Collection. Our DNA.
The new Collection takes us back to the roots where Swatch began, with ten bright shiny Gents, each with a shiny plastic strap in a single, solid colour and a case and dial in the very same colour. Another ten new Colour Code watches feature plastic straps in solid colours with a matt surface, plastic cases to match the straps, and white dials with coloured numerals and indexes.”
And since Swatch is all about creation, Swatch puts a large emphasis on art. Swatch has been working with creative artists ever since we started, and are proud to present, as part of the new Collection, six Swatch Art Specials by exciting graphic artists Gary Card, David Benedek (David’s also a member of the Swatch Snowboard Pro Team) and Carrie Munden.