Yesterday Atlanta based SearchIgnite released the the latest version of its search optimization and digital attribution tracking software, SearchIgnite 4.0. According to company officials, this software release will allow marketers greater insight into campaigns across all channels which will in turn provide better intel for management. The major enhancements for the release include:
- In-line editing
- ROI forecasting
- Features to ease the management of high-performing paid search campaigns
The advanced analytics and attribution models enable clients to more readily track large scale marketing campaigns across multiple channels including PPC, SEO, Universal Search, email, affiliate and display advertising.
The platform utilized Adobe® Flex technology to streamline and simplify the interface.
Roger Barnette, CEO of SearchIgnite said that it was, “the best experience we’ve delivered to date.”
“As the search landscape continues to trend toward convergence, the need for marketers to properly attribute media performance across all digital channels is paramount,” Barnette said