A new line of tequilas scheduled to hit the Mexican market next month already has a flaky reputation.
The Mexican company Vinos y Licores Azteca has come up with the new edition under the brand name El Conde Azul — which translates to something like “The Blue Count” — containing flakes of edible gold and silver.
The high-end liquor will later be exported to the United States and Europe.
The gold flakes are in the reposado and añejo expressions, while the blanco (white) has the digestible silver flakes.
The tequila is presented in handmade Italian crystal bottles with a 24-carat gold label and contain 100% blue agave artisanally distilled the Los Altos region of Jalisco state.
El Conde Azul was awarded the gold medal for quality at the 2009 International Wine and Spirit Competition.
The first shipment is of 5,000 bottles, to be distributed chiefly in Mexico and partly in the United States, Canada, Belgium, Britain and other parts of Europe. The company already plans to make the product a permanent feature of its catalogue, according to company president Melly Barajas.