It seems that everyone is talking about the value of social networking in business. A recent study even showed that women are far more likely to use their mobile devices to access Twitter and Facebook than men. In fact, 55% of mobile social networkers were women as opposed to teens, who apparently stick to texting for their mobile devices.
If you are using your mobile device to post updates to Twitter and Facebook, you may be more likely to make a casual, off-the-cuff, or less than thought-out message. This is where women in business need to be careful.
If you just landed that client, and you say so with enthusiasm as she leaves your office, then you may find that she reads the tweet or status update when she gets back to her office. While your friends may be happy for you on the new addition to your revenue stream, your new client may be offended and your credibility could be jeopardized.
If you have told a client that you are unable to meet due to another engagement, and then you start posting pictures of your trip to the beach, then you may also sacrifice your professional image. Find yourself chatting with a friend from high school about the naughty things you used to do? Your referral partners may not be impressed.
Every time you post something to a social networking site, be conscious of who is reading it. Think not only of your existing friends, but also those who may become friends and, perhaps more importantly, who could become clients. Just as they are checking out your web site and blog, potential clients will also look you up on social networking sites, and you don’t want to tarnish your image, your brand, by posting without thinking.