Ethology is a Portland-based full-service online search marketing firm specializing in customer acquisition services. The company uses an in-house team of search specialists and optimization engineers who utilize proprietary technologies to essentially drive highly-targeted traffic to business websites. Some of their services include:
- Search Engine Optimization
- Paid Search Marketing
- Online Media Marketing
- Social Media Marketing
- Online Reputation Management
The company was founded by Sean McMahon and Kent Schnepp in 2005 and has steadily grown to employ 17 people. This may not sound like much but it means that EngineWorks has doubled in size over the last two years, which is not easy for businesses to do in this current recession. Part of the reason for the success of EngineWorks has to do with the changing climate in the marketing industry. More companies are shifting budget dollars away from the traditional print media and television advertising and into online search marketing. This is, in part, due to the fact that marketing online is relatively easier for businesses to measure and track. This allows firms to more easily manage their advertising budgets and better ascertain what marketing strategies are producing the highest ROI.
“More and more companies today are shifting more and more money away from traditional channels,” he says, “for two very good reasons. One, when an individual is seeking an actual business, they are going to turn to a search engines. And 80% of people never go past the first page of results. We achieve first page results for our clients. The second reason companies are putting more money into this channel is because it is extremely measurable. We can show you had a $10,000 budget with us in the month of January and you made $49,000 off that. We also collect information for our clients that helps them build their marketing strategy across all media.” – Co-founder Kent Schnepp
Again, do not let the seemingly small size of EngineWorks deceive you. They have worked with some well-known companies including; Virgin America, LendingTree, Shilo Inns and Widmer Brothers Brewing. They take on clients ranging in size from small boutiques to large corporations and get some pretty good reviews.
“Working with EngineWorks has enabled Bytemobile to efficiently implement professional search engine optimization elements into our newly re-designed Web site. Their Natural search experts have complete knowledge of the most up-to-date SEO strategies and techniques.”
– Bytemobile, Inc.
“EngineWorks has enabled our company to deliver the best deals to a much larger audience, much more efficiently. We could not be more pleased with the results.”
If you are a local business who is struggling in this current economy and you have not taken a strong look into how the Internet can help your business, then I strongly encourage you to get on board. More and more people are spending less time watching television and reading newspapers and more time on the Internet. And, they are not just surfing for the latest Hollywood news either. They are looking for specific information about products and businesses. They are using the Internet to make informed decisions and if your business does not have a legitimate presence online then you are falling behind.
Simply having a blog or Website is not enough to take advantage of the power of the Internet. You have to know how to be found. You may have the best products and provide the best service at the lowest prices, but if your business is in the middle of a cornfield in Iowa then nobody will know you even exist. It is important to know how to use search media marketing, search engine optimization, paid search and other search marketing strategies in order to be found online. Companies like EngineWorks do just this and they may be a great place for you to start if your business needs a jumpstart.
Update: Since this article was written, EngineWorks has become Ethology. Other local marketing companies who provide similar services include; Think Bonfire, GrayBox, Growmeo, Madfish and Logical Position.