A Massage Shortage?
Since massage therapy was first licensed in Texas, therapists have had to come from all over the state to Austin in order to get licensed. As a result, massage therapy schools naturally sprung up in abundance here. The response of Austinites was, by and large, to embrace massage therapy as a vital part of their lifestyle.
Unfortunately, recent legal and economic changes have made it much more difficult for massage schools, particularly in Austin, to survive. Increased licensing requirements have led to fewer entrants, and a tough economy has caused many would-be therapists to put off training indefinitely.
As a result, this past year we witnessed the end of one of Texas’s largest massage schools, Austin Schools of Massage, which had locations all across Texas.
Fewer entrants into massage school and fewer schools will mean a lower supply of therapists which ultimately means less professional massage available for everyone. How do we combat this trend and save our remaining massage schools?
Pain Relief for Everyone
That is easy. Everyone should learn to massage. Of course this is counter-intuitive. After all, if every spouse knew how to give a decent shoulder massage, and all Austinites knew how to self-treat trigger points, then what would we need all those massage schools and therapists for?
Consider this: if you knew how to cook a decent pot of spaghetti, would you eat at restaurants any less? The answer for most of us is “no.” Knowing how to make a good meal would not keep us from venturing to a restaurant every now and then.
On the contrary, when we understand how much effort goes into a good meal, and how nice it is to have a good meal prepared for us then we want it done more often. The same is true for massage. The more we help our loved ones through massage, the more we value professional massage therapy. Additionally, many people discover their love of massage by giving one to someone else.
Imagine a Healthier Austin
Now imagine a less-stressed, less-achy, less-rushed Austin, one where pain relief is at everyone’s fingertips. Imagine that most of your friends know how to work out a shoulder knot, and you spend your coffee break releasing tension in your forearms. Austin would become not only a healthier city, but also one in which therapists and massage schools would thrive.