Video marketing is another method within the e-marketing world. Video marketing is another cost effective way to market a business’s products and service. In addition, Video serves as a way to dispel poor views about a product’s application and quality. Lastly, Video marketing is a way to increase traffic to a specific website and thus increase sales opportunities. The following will provide an approach to establish a marketing presence in Video marketing.
First off, video marketing is a social medium therefore that are specific rules to take into account when entering it. Companies should be sending their messaging to the right audience. Companies must pick the proper channel, category or website to host the video messages. In addition, companies should present their image on the video’s channel. For instance, if a company decides to place videos on Youtube, they are allowed to customize the page – the company should use their colors or related images. The video channel should be an extension on the company’s brand.
In addition, the content within the video should be meaningful on concise. Short 10 – 30 sec quality of life entries provide the audience with something applicable to them; it satisfies the “what’s in it for me” question. Companies can utilize social networks and other e-marketing means to support their video marketing activities. Secondly, the video’s channel should be social and not company-centric. Have meaningful dialogue with subscribers – become a trusted adviser and contributor to the channel.
Next, video marketing is most cost effective than running a TV ad. Sure, there is a certain level of production quality but video posted on Youtube or Ustream is more economical than a big budgeted TV commercial. The online video can be as simple as a one-camera set-up with decent lighting but if a company decides to spend a big more, it is still worth it. The reach of online content is multinational.
Lastly, like in social media, once a presence of being an effective contributor to the channel is completed then the channel can become a sales channel. Companies require quantifiable data for their operations – socially oriented e-marketing like social media and video marketing can be slow at times. However, once a company is trust then they can provide specific “calls to action” and draw traffic to the sales channel. With increased traffic, companies get increased sales opportunities.
In closing, albeit this is a simple approach it has the foundations that can garner success. There is never one “right” way of breaking into e-marketing so diversifying method is crucial – video marketing is another tool for the tool kit.