Imagine the following scenario.
A young woman has a great recipe for cookies. She decides to go into business, making and selling her cookies. She draws up a business plan and moves forward, seeking the funds that she will need. The business plan is built along this concept.
- She plans to sell her cookies for more than the competition’s cookies
- She will not sell them within stores.
- They will be sold through orders that are taken door to door.
- She will sell her cookies only once per year.
Would you lend her money to start her business, or would you try to discourage her? On the surface it does not look like a sustainable idea, much less a successful venture.
Looking at that plan, most people in the business world would say that she is doomed to failure. However, there is one missing point.
- Her cookies will be sold by little girls.
It is that one element that makes the selling of Girl Scout Cookies a successful venture each year. While the history is a much different story, the reality of the situation remains the same. The idea is almost a ridiculous concept. The cookies, while delicious, are not the only cookies in town. Yet, Girl Scout Cookies have become an American tradition.
The success behind this concept is not that little girls are great sales people, some are and some aren’t. The success depends on the fact that few people can turn away a cute little Girl Scout.
What does this mean for the new entrepreneur? Do you need to employee Girl Scouts to succeed?
There are some people who have difficulty catching a vision. individuals that cannot catch your vision may find fault with your plan. If you have a business idea that is out of the ordinary, don’t get discouraged. Each plan must have that element that makes it successful. Does your plan have that element? Seek out those people who are able to recognize that element and offer the support needed.
The St. Louis office of SCORE offers free information on building a business, from concept to reality. With mentoring programs and other resources, SCORE provides a great service to anyone starting out. Building a business requires determination and a plan.
Having a great plan and the needed determination is no guarantee of success. Those who have tried and not succeeded, share that experience with others who later went on to become very successful business persons. Henry Ford and Bill Gates are only two. The Online College shares a list of 50, and their stories.
The successful sale of Girl Scout Cookies,is a lesson to all. Adding an irresistible edge to a business idea will offer the entrepreneur a greater chance at success.
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