The Chicago Dental Meeting at McCormick Place had some wonderful sparkling displays to draw potential customers in to their exhibits. It was delightful to see the spectacular array of colors and shiny objects that were the bait to attract dental personnel to the sales hook.
A giant Tubulicid bottle was in one booth. It was hard to miss and looked like an enormous bottle of hydrogen peroxide. At least the brown bottle shows what color a patient’s teeth might be after using it.
There were these metallic chairs for watching demos at some booths . The salesperson who sold this type of chair did a good job. He got two commissions because there was one place that had silver metallic chairs and the other had red metallic chairs, both exactly alike. They looked like something the Jetson’s would have. Very space age and techie.
The lights were amazing. It was as if they were lighthouses guiding the way for lost souls into the waiting arms of a loving salesperson. There was a Bisco light, an Ace light and beautiful blue lights in a room run by Blue Apple Health Scans.
All the shiny dental instruments were hard to ignore. They glinted in the bright lights in the exhibitor hall and dentists were like moths to a flame. They reeled them right in.
The giant hawk above one booth was excellent marketing by Tri Hawk. It drew a lot of oral care professionals in possibly trying to find out why the hawk was hanging above this area. The sign under the hawk said “For the bur connoisseur”. Sort of like a wine connoisseur with a special wine fridge in his limo. He now considers himself a “wine connoisseur”. He got that title by the guy that sold him the fridge. Being a new found “bur connoisseur” could appeal to dentists with a superiority complex. The Hawk’s message was clear. Only the truly supreme dentist would buy the hawk’s expensive burs. If you buy them both you and the hawk now know you have now officially become a “bur connoisseur “. It is very alluring to someone’s ego to become an official anything.
There was a big van that had a mobile 3D imaging display. This service comes to a dental office to take 3D images of patients. Dentists can use this instead of sending them to another facility.
Vehicles are similar to beautiful women at trade shows. Both are placed strategically in front of the booths. Men naturally go to pretty women and shiny vehicles. They had many lovely ladies positioned like magnets to attract men, in the form of dentists, to buy their stuff. Dentists usually do have the final say in what is bought for an office. Dental marketers might as well do their darnedest to appeal to them. The marketing champions these companies hired for the dental convention did a great job at this year’s midwinter meeting. They made it a colorful sparkly splendid event.
The slide show with the interesting photos is below
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