This week marks the 40th anniversary of the first Earth Day. Since it was first introduced Earth Day has grown beyond policing major corporations to make sure they aren’t polluting our environment. It has grown to affect many facets of daily life.
Over the years marketing efforts have helped increase awareness for conservation. These ideas have shown that it’s not only businesses that have a responsibility but the individual can make a difference. Most homes are equipped to sort their trash into paper and plastics during trash collection days. Beyond these efforts many homes are using energy efficient appliances and they are using building products to make sure their houses don’t waste heat or electric.
Efforts to protect our natural resources are being championed by local communities and governments. On the site http://www.phila.gov/green/greenworks/index.html you can read how Philadelphia Mayor Nutter launched Greenworks Philadelphia in hopes of becoming the greenest city in America.
The program is working to reduce energy used by the city. It also looks to preserve the green space in the city and keep our parks and streets clean for our children and future generations. Supporting these programs make them a priority for the government and the citizens.
By endorsing green initiative the city becomes a better place to live for Philly residents. It also helps market the city to attract new residents and businesses so they can see that the benefits of calling Philadelphia home.
This week in honor of Earth day read about other green marketing efforts in Philadelphia.
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