What happened to small trucks in America? For the most part they became super-sized, just like about everything else in our society.
Each new generation of “small” trucks brought larger models with bigger prices and enhanced capabilities.
In theory, customers wanted larger models and what manufacturer is going to argue with higher transaction prices? That line of logic doesn’t always work so well in practice. Take for example the Scion xB: Toyota’s research indicated that consumers wanted a bigger vehicle. but in the process of creating the larger second generation model, it ruined the soup.
Somewhere along the line, the soul of the small pickup was lost here in America and Chrysler aims to fix that. Automotive News is reporting that Chrysler is considering a small, unibody Ram truck that will be smaller, cheaper and less capable than today’s Dakota (which was never really a small truck to begin with)
With the Ford Ranger’s replacement here in the USA to likely be a derivative of the F-150 and GM waffling on replacements for its small trucks, the coast could be clear for Chrysler to take home the domestic small truck prize. Small truck with a small(er) price? Sounds good to me.
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