Richard Childress, owner of Richard Childress Racing, lost another sponsor Wednesday when Shell/Pennzoil announced they would head to Penske Racing in 2011.
It marks the second time in the last two seasons that Childress lost a major sponsor; last season Jack Daniels withdrew its sponsorship from the No. 07 team.
“I’m disappointed that our partnership will conclude at the end of the year,” Childress said in a statement. “But understand some of the reasons that went into their business decision.
After Jack Daniels left in 2009, Childress was forced to close the No. 07 team and released driver Casey Mears. There was no indication Wednesday on the future of the No. 29 team and driver Kevin Harvick. Shell/Pennzoil has been a sponsor at RCR since 2007 and Harvick is in the final year of his contract.
“What this creates for RCR is the opportunity for a new partner to forge its own relationship and identity with Kevin Harvick and the championship-level team led by crew chief Gil Martin, our other race teams and drivers, and our other 35 partners,” Childress said.
Prior to Shell, the team had sponsorship from GM through its Goodwrench branding. Harvick took over the car after the loss of Dale Earnhardt in 2001.
“The No. 29 team has had only two primary sponsors since it began in 2001 but the number 3 has played a significant role at RCR for decades,” Childress said. “We feel strongly that the third chapter of the No. 29 team’s partnership history will be a successful one.”
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