On April 20th at Washington’s Eastern Market’s North Hall the Consumer Electronics Association held CES on the Hill 2010. It was an event meant to showcase highlights from the CES show held every winter in Las Vegas for the decision makers in Washington.
As it was an event focused on government officials, the representatives from major and up-and-coming tech companies each were reaching out to different Policy Zones: Accessibility, Greener Gadgets, Innovation & Hot Products, Intellectual Property, New Broadband-Enabled Products, and Safe Driving. Each of the exhibitors understood that as technology changes that the laws regulating access to new technologies and their use will be made by Washington and the importance of reaching out and explaining the possibilities presented by these changes.
Demonstrations included LG’s Don’t TXT & Drive Simulator and Panasonic’s 3D Tour and were experienced by legislators and media. On display in the booths were media players, cameras, mobile TV providers and much more. One of the areas with the most competition was in mobile TV. Competiting technologies touted their advantages and hope to influence the legislative landscape in their favor.
One thing that was common to all attendees and exhibitors was the enjoyment of getting a hands-on experience with all the new gadgets and the vibrancy of the refurbished Eastern Market.