Jessica for the Red Carpet Room
Jessica the Designer
Vamping up plus size fashion for Addition Elle, and providing fashion goers with essential garments to feel confident and sexy. Jessica Biffi, Toronto Fashion Designer takes her talent to another level.
Having recently signed on as Addition Elle’s new designer, consumers can expect vivid colours channelling Moroccan and Indian cultures.
“There is a vibrant purple and rich teal that really make me think of the exoticism of these cultures,” said Biffi.
In an effort to maintain feminine style, Biffi incorporated fresh ideas while staying true to her signature drape and pleat work.
Working with Addition Elle in a traditional sense, Biffi designed classic pieces with tunic and sari inspirations. Women will be able to find what they’re looking for, and keep them in their wardrobe for seasons to come.
“I love gold and really wanted to use it as an embellishment,” said Biffi. “The influences really show up in the details.”
While encouraging people away from their fashion comfort zones, her designs push consumers but also maintains sex appeal. Inspired by the phoenix, Addition Elle customers can look forward to Biffi’s contemporary pieces demonstrating fire and feather print motifs.
I love colour,” said Biffi. “I’ve really brought what I do with the Jessica Biffi label to Jessica Biffi for Addition Elle.”
For more information please visit: Addition Elle or Jessica Biffi