Beer is our escape from the man. Our stick-it-to-ya pints of IPA scream “Leave me alone! I’m off work and relaxing on my own damn terms!” And yet we are constantly bombarded with yellow fuzzy beer ads backed by dollar bills funded through men in suits who want to tell us what to drink. Who are the suits behind those curtains, shouting at us through our televisions, reining over us with shiny billboards and colorful gimmicks trying to dictate our beer choices?Beer Wars has the answers.
Before prohibition, small breweries existed in large numbers allowing the little guy his hand in the beer market as readily as Miller. After prohibition, all that changed when large corporations saw their chance at domination. Coors, Anheuser and Miller had center stage, and today, as craft beer and home brewing are becoming more desirable, these corporations are spinning their wheels trying to buy out or mimic the trend. For instance, would you guess that a beer dubbed Jack’s Pumpkin Spice Ale comes from the same brewer as Bud Ice!? Believe it! Anheuser and the other bigwigs in the beer industry are clamoring to entice us, the craft beer advocates, to buy their $3 six pack, positioned carefully next to the slightly more expensive, but well worth it, seasonally brewed and organically brown-sugaredPunkin Ale, brewed with love by our favorite off centered brewers atDogfish Head in Delaware.
Beer Wars, brought to us by the lovely Anat Baron, will take you on a journey of truth. Watch the film. Uncover the truth behind your label and the power of voting with your dollars with every purchase. This movie will remind you to support small business, and not just any business, but the very crucial business of beer. Celebrate craft beer and the amazing trip to the top it’s currently riding.