Capture the power of testimonials today. Testimonials should never be underestimated. People
(especially this year and forward), will only purchase products or avail services which have been
referred to them by people whom they know. Discover 6 tips to creating testimonials
which will sell your products fast.
There are many ways to market a product or a service and providing the potential clients and
customers with testimonials is one of the best ways to market.
Testimonials are living statements from past customers or clients which states they were satisfied
by the product/ service. Every business must have testimonials to be able to stand-out in the ever
There are many benefits of having testimonials. Here are some of them.
Testimonials appease the target market
Testimonials usually lessen the doubts of the target market. There are a lot of scammers and con
artists nowadays, and this has turned the market into a fearsome one. Credible testimonials
provide security to the people who are looking at a certain product or service. The provision of
testimonials gives people a much more relaxed attitude toward a product or service.
Testimonials assure quality
Aside from confirming the existence of a business and lessening doubts, testimonials provide
assurance to potential customers and clients of the quality of the product or service. The fact they
took time to write testimonials about the product reflect their levels of satisfaction toward the
Testimonials give advantage
Credible testimonials provide a competitive advantage for the product/service. There are many
products and services out there and one of the ways to stand out from the rest is the use of
There are many types of testimonials. Testimonials are usually categorized according to the
source. Here are a few examples:
a) Testimonials from satisfied customers
This is probably the most effective type of testimonial. Nothing beats a testimonial from a
satisfied customer because it is a picture of what the product/service is all about.
b) Testimonials from experts
Experts can be credible sources of testimonials. If a renowned dermatologist writes a testimonial
for a beauty soap, it will surely help in boosting its sales, wouldn’t it?
c) Testimonials from celebrities
In a world that is run by mass media, celebrities have become powerful sources of testimonials.
Today, even infomercials are infested by testimonials from celebrities.
People may think getting testimonials from celebrities will cost a lot, but if it’s a real testimonial,
celebrities may even waive their talent fees (If you are a small business without the large budget
to approach Hollywood type celebrities think “local” celebrities like a mayor or other “town”
executive, a well known chef, a college professor, etc.).
There is much more to making a testimonial an effective tool for marketing than gathering them.
Good testimonials are the ones which can be compressed into a few catchy words. “I lost 20
pounds in two weeks time!” is an example of an eye-catching testimonial.
Credible testimonials should also contain the complete attributes of the people who gave them.
Their titles, location and age should be included whenever possible.
Visual appeal will also be a great help in using testimonials. If the clients are willing, one must
insist in taking photographs or videos for their testimonials.
So how does a business owner get started with the whole testimonial process?
Here are some steps on how to archive testimonials.
1. Before anything else, only products/ services with outstanding quality deserve
testimonials, so one must make sure their product/service possesses exceptional quality.
2. Ask the help of your customers. One must be able to communicate to their customers
the need of getting their testimonials. If they are really satisfied with the product/service,
they are be more than willing to participate.
3. Interview your customers. Ask them about what they like about your product/service,
why they chose your product and other questions like these.
4. Ask them if they are willing to make a written testimonial. You can offer to make the
testimonial yourself based on their responses during the interview but the testimonial is
still up for their approval. You might want to strongly consider making the words catchy
and ALWAYS let them approve the testimonials.
5. Ask them if you could record the testimonial. A video testimonial is best, but of
course, many people are camera-shy and this can be a limited option for most.
6. Choose the best testimonials. Use the best ones so as to maximize the benefits that
your product can get from the testimonials.
7. Unsolicited testimonials are always best because you can state they were unsolicited.
Testimonials are very powerful and this is the reason why every business should have them.
They provide assurance and security and reflect the real essence of a product or a service.