If you are a business owner your number one concern is customers. You have probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire customer loyalty. But the tough question is, “How do I convert prospects into customers?”
There are a lot of people out there who see your ads, think about them, and maybe even say, “I ought
to…” They are just waiting to be convinced to do something about it. There are two sure-fire things you
can do to get them moving!
1. Improve Your Offer
No on can pass up the deal that’s “too good to resist.” Think about it… how often do your
customers want your product, but just want a little more? That leaves you with a long list of
“almost sales” which have the potential to be converted into real sales and profit. Sweeten the
deal. Make the offer so good they can’t resist it.
Now, I’m in no way suggesting you drop your prices to sweeten the deal. You can just as easily
load it up with bonuses to increase the perceived value without cutting away your profit. Bonuses
motivate sales, maybe even more than cut prices.
Don’t let them lollygag. Yeah, get them into the “store” pronto with a deadline. They may have
to put a competitor’s purchase on hold to get your deal, but hey… what’s wrong with that?
2. Follow Up
How would you like to increase your sales by more than 20 percent? Yeah, it sounds good!
There’s really a very simple tactic you can implement… follow-ups.
Chances are prospective customers aren’t going to buy your product the first time they see or hear
about it. Maybe it’ll be the third or fourth, but they have to hear from you that third or fourth time
before they actually become a customer. Do you have a follow-up system in place?
Simply contact the “almost customer” every month with a new or repeat offer, or give them more
information about the product they are showing interest in. It doesn’t have to be an intricate
process. Keeping the contact there goes a long way toward building trust… the key to finding
Internet Marketers experience a high number of customers who browse their site, then click away.
You can’t follow up without some form of contact information. A great way to gather the info
you need is to offer a free ebook, workshop or informative report consumers will find of interest.
Once they’ve given you the information to email or ship them the product, you have what you
need to keep in contact, and work on converting them into loyal customers.
Also, personalize as much as possible. Personalized messages (First Name) have greater appeal
than “addressed-to-occupant” messages.